Top Ten Search Engine Optimization (SEO) Tips

A well-planned and implemented search engine optimization campaign can give your website a top position in various search engines, leading to enhanced visibility, increased traffic and maximized revenues. If you’re purchasing a turnkey website, you have to promote it to heighten your earning potential. Following are the top-ten SEO tips for beginners:

1. Quality content is essential for your web pages as well as articles, blogs, classified or any other promotional technique. So, generate unique and appealing content focusing on your major keywords and key phrases.


2. Build high quality and relevant inbound links for your website using the keywords as the links. Get links from websites related to your business.


3. A good PageRank is always welcome, but you must not be obsessed with it. There are numerous instances of lower PR websites outsmarting sites with higher PR. So, it is just a component of the ranking algorithm.


4. If it is imperative for you to use Java script drop-down menus, image links and image maps on your website, make sure to place some text links on the page as well so that search engine spiders can follow them.


5. Make use of your keywords in the text that links to your website or to various pages within the website in the place of a ‘Click Here’ links.


6. Never use frames on your website. It is also recommended to use Flash and Ajax in moderation to obtain the most favorable SEO results.


7. If your website content remains the same for a prolonged period, then you have to add a blog to the site and update its content at least three times a week because search engine spiders love fresh content always.


8. While building links, put more emphasis on the quality rather than quantity of links. One commanding link is more valuable than a dozen of poor quality links that can actually damage your chances.


9. Your website must be easy to use and navigate. An user-friendly site can have a positive impact on your link building capability and popularity, and hence your ranking.  


10. Widen your variety of services to add video, news, social media content, podcasts and many more things. SEO is now beyond the era of blue links only.